With the support of men’s and women’s footballers from the Club, the FC Barcelona Foundation has launched a new campaign to raise awareness of its work
The campaign will be promoted throughout January and puts the spotlight on Barça’s commitment to social causes via its foundation
Players from the men’s first-team squad Ilkay Gündogan, Jules Koundé, Fermín López and Oriol Romeu, and women’s first-teamers Alexia Putellas, Irene Paredes, Lucy Bronze and Caroline Graham Hansen will all feature in the new campaign launched by the FC Barcelona Foundation, which aims to raise awareness of its work among the club’s members, fans and in society at large.
The campaign wishes to make clear the Foundation’s position at the forefront of Barça’s commitment to social causes, supporting vulnerable children and young people in Catalonia and 16 countries around the world under the slogan “Beyond sport with the Barça Foundation,” allied to a determination to make the “More than a Club” which defines the FC Barcelona DNA a reality.
The messages from the four men’s and four women’s footballers emphasise this commitment to go beyond sport and explain which are the Foundation’s primary activities: supporting unwell children, preventing violence in schools, helping at-risk young people to find work, and supporting displaced people. All these activities are brought to fruition through projects in a variety of countries around the world, using as a tool the socio-educational methodology SportNet, created by the FC Barcelona Foundation.
This campaign makes clear, once more, the firm commitment and involvement of the sportsmen and women across all the Club’s sections in the different programs and partnerships that the Foundation carries out, whether that be in Catalonia or across the globe. It is worth remembering that every year all the players and coaching staff in Barça’s professional squads contribute 0.5 per cent of their annual salary to finance social and solidarity projects, as does the Club, which contributes up to 0.7 per cent of its income.