campaign_sjd - Foundation
To the brave
The Barça Foundation is joining the SJD Pediatric Oncology Center to beat childhood cancer.
The new pediatric oncology center will be able to treat 400 patients a year, and it will be the biggest such center in Europe
80
%
of children with cancer who are treated in hospitals overcome it
THE CAMPAIGN
Leo Messi, the big star
Barça's Leo Messi was the first to support the campaign — and he helped raise worldwide awareness by making a simple gesture: painting his face like a warrior.
Confronting childhood cancer
The #ToTheBrave campaign aims to raise awareness and involve everyone in the construction of a major center in Barcelona for treating childhood cancer. Here are some of the actions taken:
Messi dedicated his first goal against Sevilla to the fight against childhood cancer
The Barça Foundation donated the profits from the Barça Legends match against the Manchester United Legends to the Sant Joan de Déu Hospital
The Barça Legends Edgar Davids, Rivaldo, José Edmílson, Juliano Belletti, Jose Mari Bakero, Patrick Kluivert, Guillermo Amor, and Miguel Angel Nadal visited the SJD Hospital
WORDS OF WISDOM
This is the moment to stand up for boys and girls with cancer.
WORDS OF WISDOM
Pediatric oncology research isn’t a priority for industry because there are very few cases.
WORDS OF WISDOM
The goal is to improve the percentage of boys and girls that are cured, which is now 80%
