1. DATA PROCESSOR
Your personal data will be processed by the FC Barcelona Private Foundation located at Calle Arístides Maillol s/n, 08028, Barcelona and with Spanish tax identification number (NIF) G-60627445 (hereinafter, Barça Foundation)
2. PURPOSES AND GROUNDS OF LEGITIMATION
Your data will be processed for the following purposes:
|USE||PURPOSE||GROUNDS OF LEGITIMATION AND DURATION|
|BARÇA FOUNDATION NEWSLETTERS||
In case of giving your consent, you shall be sent the Barça Foundation Newsletter, which will always be personalized and adapted to your interests and may include information on campaigns and activities that we carry out or promote, as well as the digital magazine, the annual report, corporate documents related to our activity, or any other information that we consider relevant.
Likewise, we may send you relevant information by other electronic means, such as SMS or instant messaging applications, as well as contact you by phone to communicate information that may be of interest to you or improve the quality of our services and campaigns.
The data will be processed until you unsubscribe or withdraw your consent.
The data will be processed as long as you have a relationship the Barça Foundation or until you oppose the processing.
|ADVERTISING ON SOCIAL NETWORKS OR THIRD PARTY SERVICES||
There are certain third party social networks, applications or web pages that allow the sending of commercial communications or advertising to specific users.
With this information, the social network or application verifies whether the user has an account on its platform, and the Barça Foundation may perform what is known as ‘Custom audience’ with those users who have agreed to receive commercial communications from the Barça Foundation, and which in turn have an account in said social network or application, thus making it possible to show advertising directly to them.
This type of activity can be carried out in different media, particularly social networks such as Facebook (Custom audience), Twitter (Tailored audiences) or Google (Customer Match).
Likewise, these social networks or applications allow sharing of user data to find or identify what are called “similar audiences”, that is, users who have a similar profile to users and/or Barça Foundation in said social network or application, but who are not Barça Foundation users.
This type of activity is usually carried out especially through social networks such as Facebook (Lookalike audience), Twitter (Tailored audiences) or Google (Similar Audiences). In this case, as it does not directly impact advertising addressed at its own users, the basic data on all users is used, even those who have not agreed to receive commercial communications.
In relation to the data provided to the said third parties, we consider it relevant for our users to know that only their email or telephone will be communicated, which will be communicated in encrypted form to guarantee the confidentiality and security of their data. The entire process is secured by means of the tool provided by the platform itself, which makes data identifiable in its database.
Note that if you do not wish to receive advertising through the social network or third-party platform, you must restrict it through your user profile, all in accordance with the privacy policies of each of the platforms.
These social networks and/or applications will only provide us with your data in an anonymized and statistical manner, without us being able to identify you again or learning of any other new interests, unless you interact with us through one of our advertisements via the social network and/or application.
The data will be processed until you unsubscribe from receiving information from the Barça Foundation or until you oppose the processing.
3. DATA COMMUNICATION
Your data will not be transferred, sold, leased or made available in any other way to any third party, except for those Barça Foundation service providers who carry out certain activities for us (send the newsletter, manage payments, manage databases, etc...) but that in no case will process the data for their own purposes. Some of these providers may be outside the European Union, as indicated in section 5 below.
4. CREATION OF PROFILES AND AUTOMATED DECISIONS
As described below, the Barça Foundation will be able to make user profiles, taking into account all the information provided by you.
This profile will take into account, for example:
- Your behavior on the web, cookies, cursor movements, or your preferences and interests.
- Behavior with regard to our newsletters, for example, what contents are interesting to you depending on the opening of newsletters and the frequency with which you open them. This action will only be carried out should you accept receiving commercial communications, through consent to that effect given by filling in boxes additional to the form.
- Interactions that can be performed through other channels such as inquiries to our information channels, or contact.
- Information that you may provide us through satisfaction surveys.
- Information that might be provided to us via programs designed by the Barça Foundation.
We also inform you that, for some services, we may process your personal data using automated means. This means that certain decisions are made automatically without human intervention, such as segmenting you according to whether you have an interest in certain sections of the website or the likelihood of using other services that we may offer.
If you have agreed to receive commercial communications, these may be adapted and personalized according to users’ interests, either based on the services requested, or based on the data that we can deduce or obtain from your browsing behavior, interest in certain content, reaction to our communications, among others.
Said personalization is carried out in a partially automated manner, in the sense that we determine the personalization parameters, but it is the technological platform that actually generates the user profile. We do not send general communications that are not segmented via the previous procedure, since we consider that it is both in our own interest and that of the user to send or receive information that is relevant, and not segmenting would not alter the number of communications received, but only the content thereof. If you do not wish to be segmented, please do not authorize sending, or oppose this at any time.
5. INTERNATIONAL TRANSFERS
The Barça Foundation, as an international organization, has international suppliers that may provide their services from outside the EU, so it is possible for users’ data to be processed outside the European Union or the European Economic Area (for example, supplier that sends the newsletter, data storage, fraud management, etc.).
In any case, we will ensure that this data processing is always protected with the appropriate guarantees, which may include:
- Standard EU approved clauses: These are contracts approved by the European regulator, and which provide sufficient guarantees to ensure that the processing complies with the requirements of the European General Data Protection Regulation.
- Third party certifications: For example, Privacy Shield, the framework agreement between the EU and the United States that establishes a standardized framework for data processing according to the requirements of the European General Data Protection Regulation.
6. DURATION OF THE PROCESSING
Notwithstanding these deadlines, your data may be kept in anonymized form for statistical or market research purposes, whenever possible, or duly blocked to comply with any legal obligation of the Barça Foundation.
7. FURTHER INFORMATION AND EXERCISE OF YOUR RIGHTS
You may request further information about the processing of your personal data at any time, as well as exercise your rights of access, rectification, deletion, limitation or portability, by contacting the Barça Foundation at the address c/Arístides Maillol, S/N, 08028 de Barcelona (Spain), or by email to firstname.lastname@example.org
Likewise, you may oppose the consent given regarding any consent-grounded actions and/or oppose our Legitimate Interest, as long as possible pursuant to current regulations. Notwithstanding the foregoing, opposition to any processing may mean that we are unable to provide certain services.
If you have any doubt, question or complaint about the way in which we process your personal data, please contact our Data Protection Officer, at the email address email@example.com or by regular written mail addressed to C/Arístides Maillol, S/N, 08028, Barcelona (Spain), with the reference “DPO”. In the event that you do not get a response within a reasonable period, you may file a claim with the Spanish Data Protection Authority.