The objective of the #paralosvalientes campaign is to raise awareness of and get everyone involved in the construction of Europe's largest pediatric cancer center in the city of Barcelona and to help get local citizens to take part in its creation. This is a project that everyone — individuals, companies, and foundations — can take part in, whether through direct donations or by carrying out other initiatives, such as companies offering their customers the chance to make a micro-donation along with their purchases.
FC Barcelona’a Lionel Messi is the first athlete to support the campaign and he is helping to bring worldwide attention to it with a simple gesture — by putting war paint on his face to highlight the new center’s objective of promoting research, increasing knowledge, and ratcheting up the fight against pediatric cancer. This last point is the main theme in the campaign’s video.
How can I donate?
- Via bank wire transfer to the following account: ES97 2100 5000 5302 0015 9389
- By calling +34 902 04 04 04
- Email: email@example.com
There will also be a second phase in which the objective will be to raise an additional €30m for the incorporation of proton therapy, a cutting edge radiation treatment that is not currently offered.