Leo Messi, FC Barcelona player, UNICEF Goodwill Ambassador and president of his own Foundation is joining forces with fellow UNICEF Goodwill Ambassador Serena Williams to offer their images to the 1 in 11 campaign presented in New York on Friday. They have appeared together in the promotional video, where they present the Keep Ups challenge in which their fans have to keep the ball in the air for at least eleven touches.
Messi and Williams are inviting their followers to show their support for the campaign by sharing their own attempts at the Keep Ups challenge on social networks (#1in11) and at 1 in 11.
The videos will be shown on the Camp Nou scoreboard at half-time in the game between FC Barcelona and Atlético Madrid on Sunday 11 January.
I’m supporting the 1 in 11 campaign because I believe every child has the right to fulfil their potential and realise their dreamsLeo Messi said: “I’m supporting the 1 in 11 campaign because I believe every child has the right to fulfil their potential and realise their dreams. Education is fundamental to this, but millions of children across the world are out of school and not getting the start in life they are entitled to. I believe that through sport we can teach values of respect, teamwork and effort, and ultimately inspire children to attend and stay on in school, so they will receive the quality education which will equip them with the skills they need for life".
Serena Williams said: "In many countries we take it for granted that every child has the right to receive a quality education, but ‘1 in 11’ children around the world do not enjoy that right – and without it, may never reach their full potential,” said Williams. “We need to kick start global progress and get that number down to zero, so every child has the chance to learn".
Leo Messi, image of the 1 in 11 campaign; per fcbarcelona