The Chef Carme Ruscalleda, the image of the campaign ‘We are what we eat’, paid a visit to the Masia to get to know first hand the nutritional project that the academys athletes of FC Barcelona are taking part in, which is the main basis of the campaign to promote healthy eating habits, set up by the FC Barcelona Foundation.
Ruscalleda: “Barça's commitment to a healthy diet is ultra modern”
Carme Ruscalleda took a stroll thorugh the installations and , of course, paid a visit to the kitchen run by Fernando Redondo, the Masia chef, with whom she chatted about the daily menus served in the Masia. According to the chef from Sant Pol de Mar the dietary guidelines and cullinary processes followed by FC Barcelona are worth "10 points". Ruscalleda stressed that “here is a chef who, under some nutritional guidelines, produces exclusive meals" por sportspeople. And most importantly they are based on "food that is fresh, natural, and in season" she reminded us.
Referring to the FC Barcelona Foundation campain ‘We are what we eat’, Ruscalleda emphasised that she found it “ultra modern” that Barça is committed to promoting “healthy eating”and considers the initiative as “essencial”. Last December, Ruscalleda starred in the TV relaunch campain together with Cesc Fàbregas and Marc Bartra. In this spot the three of them invited young people to follow a healthy eating diet under the slogan ‘Eat healthily, cook well, play better!’.
Interactive Web www.somelquemengemfcb.cat
‘We are what we eat’ also has a website (somelquemengemfcb.cat) where first team players are the stars. Through them young people are able to look up information on fresh fruits and vegetables.
Users can also win shirts signed by first team players, in the competition 'The Barça kitchen', now in it's second edition and which awards users who know more about a helathy diet. To encourage positive reinforcement, parents can also download a diploma signed by the first team players, in which the cracks congratulate the kids for eating those healthy dishes that they weren't sure they liked.
‘We are what we eat’ is a campaign promoted by the FC Barcelona Foundation, with the collaboration of The Alícia Foundation, The Foundation SHE (Science, Health, and Education), ‘la Caixa’ Welfare Foundation, the Barcelona Markets Institute, The Mediterranean Diet Foundation, The Catalan Generalitat and Barcelona Town Hall .