PHOTO: ARCHIVE

The FC Barcelona Foundation will kick off the new edition of the “We are what we do. We are what we eat” campaign on September 18. After the campaign’s successful debut last season, “We are what we eat” will be back this year to encourage healthy eating habits in children by using FC Barcelona’s first team and youth players as examples.

Sandro Rosell and Ferran Adrià will be present at the project’s unveiling this Tuesday at the Llibertat Market in Barcelona. The campaign is a collaborative endeavor between FC Barcelona Foundation, the Alicia Foundation, the SHE Foundation (Science, Health and Education), the World Heart Foundation, the Generalitat de Catalunya, Obra Social La Caixa and Barcelona City Hall.