The FC Barcelona Foundation unveiled their third campaign of the season this Thursday. It’s called “We are what we do, we are what we achieve.” The campaign was developed to raise awareness for people that suffer from physical disability and to train educators so that they can apply inclusive athletic activity in their courses. The aim is for educators to have tools at their disposal to adapt physical education classes for children with physical disabilities to participate in sport on the same level as their classmates. During the presentation, Sandro Rosell expressed his satisfaction with the campaign as he explained the reasoning behind putting it together: “this campaign is particularly exciting to me because it’s represented by Messi and Soufian; it’s a campaign to train educators.”
The first vice-president of the FC Barcelona Foundation, Ramon Pont, highlighted the campaign’s ability “to become the focal point that represents our Club’s values, both in the country and internationally. The Foundation wants to leave its mark on this society.”
The campaign is a collaborative effort between the FC Barcelona Foundation, the Guttmann Institute and the International Paralympic Committee, with collaboration with the Generalitat de Catalunya, Barcelona’s City Government and the La Caixa’s Social Works program. The project elevates the role of the school as normalizing and equalizing space that should provide equal opportunity to all students through the practice of inclusive physical activity and the lead to paths of knowledge, mutual learning and teaching.
The presentation of the campaign, which happened this Thursday at the Sala París in the Camp Nou, was attended by FC Barcelona President Sandro Rosell, first vice-president of the FC Barcelona Foundation, Ramon Pont, director general of the Guttmann Institute, Josep M. Ramírez, member of the Government Council of the International Paralympic Committee, Miguel Sagarra, and minister of Social Welfare and Family Affairs of the Generalitat de Catalunya, Josep Lluís Cleries, the deputy mayor of the Quality of Life, Equality and Athletics of the Barcelona City Government, Maite Fandos and the director of territorial management and education action of the La Caixa Foundation, Xavier Bertolín.
Among other activities, the campaign will offer a series of educational sessions for teachers and children. The first one will be held on this Friday, March 23rd, at the Camp Nou, where doctors and physical education teachers from the Guttmann Institute, experts in inclusive athletics, will teach more than 150 Catalan teachers methodologies to work with children that have difficulty participating in physical activities due to disability.
During the month of April will see the ‘Fiesta del Deporte Inclusivo ¡Muévete y Verás ...!’ [Athletic Inclusion Party. Move, you’ll see!] celebrated on Club grounds. More than 700 boys and gils from 10 different schools in Catalonia and their teachers will play over 25 inclusive sports.
There will be two sessions, both of which will overseen by the Guttemann Institute. For that past eight years the Institute has organized activities for children in need of physical rehabilitation in hospital and in schools.
Messi reunites with Soufian
The campaign spots feature Messi, Víctor Sada, Víctor Tomás and Marc Torra. All of them practice their sport (football, basketball, handball and roller hokey) with children that have a physical disability. The spot that features the Argentine, also includes Soufian Bouyinza, who is a big Messi fan and also features in TV3’s ‘Soufian, the boy that wanted to fly.’