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The campaign focuses on inclusive physical activity and its socializing role in the community
The campaign is a FC Barcelona Foundation, Guttmann Institute, and International Paralympic Committee project. The details of the campaign will be unveiled this Thursday in the Sala París
Víctor Tomás with a child that participated in one of the campaign's promotional spots / PHOTO: ÀLEX CAPARRÓS / FC BARCELONA
This Thursday, March 22nd, the FC Barcelona Foundation, the Guttmann Institute and the International Paralympic Committee will unveil the ‘We are what we do, We are what we strive for" campaign.
The presentation will take place at the Camp Nou’s Sala París at 19:00, and will boast the presence of:
Sandro Rosell, FC Barcelona President
Ramon Pont, FC Barcelona Foundation first vice-president
Josep M. Ramírez, director general of the Guttmann Institute
Miguel Sagarra, member of the Governing Council of the International Paralympic Committee
Josep Lluís Cleries, Generalitat Catalonia’s minister of Social and Family Welfare
Elisa Durán, director general of the La Caixa Foundation
After the ‘We are what we eat’ and ‘We are what we respect’ campaigns, the Foundation kicks off its third ‘We are what we do’ campaign, this time in collaboration with the Guttmann Institute and the International Paralympic Committee.
The fundamental objective of the ‘We are what we do, we are what we strive for' campaign, is to raise social awareness for the physically disabled, elevate the education system as a place of normalization, promote equal opportunity and to foment inclusive physical activity as a means to knowledge, education and mutual learning.