Víctor Tomás with a child that participated in one of the campaign's promotional spots / PHOTO: ÀLEX CAPARRÓS / FC BARCELONA

This Thursday, March 22nd, the FC Barcelona Foundation, the Guttmann Institute and the International Paralympic Committee will unveil the ‘We are what we do, We are what we strive for" campaign.

The presentation will take place at the Camp Nou’s Sala París at 19:00, and will boast the presence of:

Sandro Rosell, FC Barcelona President

Ramon Pont, FC Barcelona Foundation first vice-president

Josep M. Ramírez, director general of the Guttmann Institute

Miguel Sagarra, member of the Governing Council of the International Paralympic Committee

Josep Lluís Cleries, Generalitat Catalonia’s minister of Social and Family Welfare

Elisa Durán, director general of the La Caixa Foundation

After the ‘We are what we eat’ and ‘We are what we respect’ campaigns, the Foundation kicks off its third ‘We are what we do’ campaign, this time in collaboration with the Guttmann Institute and the International Paralympic Committee.

The fundamental objective of the ‘We are what we do, we are what we strive for' campaign, is to raise social awareness for the physically disabled, elevate the education system as a place of normalization, promote equal opportunity and to foment inclusive physical activity as a means to knowledge, education and mutual learning.