We want to transmit the value of the market as a space and service for quality and health, proximity and social relations, and the importance of a balanced diet with fresh, seasonal, local foods, combined with the regular practice of sports.



FC Barcelona Foundation and the Municipal Institute of Markets of Barcelona promote a campaign aimed at primary and secondary school children and youths, with educational activities to promote healthy living.
Teaching children and youths the value of a balanced diet and the regular practice of sports in order to enjoy a healthy life.
To teach the value of buying quality fresh, healthy, local, sustainable food from the Mediterranean culture.
Showing this knowledge practically while visiting a city market in the city of Barcelona.