This year, the presence of the FC Barcelona Foundation logo on the jerseys of the Club’s professional teams will provide an opportunity to tell the life stories of the children and young people whose lives are impacted by the Foundation’s work. Starting tomorrow, the“I Am Foundation Too” campaign will be launched, an initiative that will give a voice to its child, adolescent and young beneficiaries.

The campaign was created with the aim of putting faces and voices to the work represented by the logo worn by the Barça teams on the field of play. Through videos and digital content, participants will share their personal experiences, explaining how the Foundation’s programs have contributed to their development, well-being and life opportunities.

You can watch the first story on the FC Barcelona Foundation's YouTube channel.

 



Throughout the season, the initiative will highlight stories linked both to projects carried out in Catalonia and to international programs, alternating testimonies from children and young people with those of educators, professionals and project leaders who work every day to create opportunities through sport, education and the promotion of values.

The campaign seeks to make use of FC Barcelona’s enormous international reach to remind people that behind the Foundation’s logo there are thousands of stories of resilience, inclusion and hope. These stories exemplify the transformative power of sport and, from now on, will find in every match a window open to the world.

A Unique Platform

The presence of the Foundation’s logo on the back of the jersey reinforces a legacy of social commitment that has turned the FC Barcelona shirt into a unique platform for raising awareness about major global causes. First came UNICEF, then UNHCR, and in this new chapter the Club highlights its own charitable work, placing the Barça Foundation at the heart of the story and sharing the impact of its social mission with millions of fans around the world. The Barça Foundation strengthens the Club’s global brand and gives even greater meaning to the motto“More than a club.”

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