The presentation of “We Are What We Eat”
In order to promote such aspects as healthy eating and regular exercise, the FC Barcelona Foundation has unveiled an awareness programme titled 'We are what we do, we are what we eat' in collaboration with the Fundació Alícia and the Fundació SHE, the Generalitat de Catalunya and different local councils, including that of Barcelona.
'We are what we do, we are what we eat' seeks to raise awareness among young people of good habits, using the example of good diet and regular sport practised by members of the first team, young hopefuls at La Masia and veteran players. The menus prepared for the club's sportspeople will be used as standards for healthy eating.
Presentation at La Masia
The presentation was attended by Sandro Rosell, president of FC Barcelona; Ramon Pont, chief vice president of the FC Barcelona Foundation; Ferran Adrià, president of the Fundació Alícia's advisory committee; Valentí Fuster, president of the Fundació SHE; Boi Ruiz, health councillor at the Generalitat de Catalunya and Maite Fandos, assistant mayoress for Quality of Living, Equality and Sport for Barcelona City Council.
Campaign all over Catalonia
The project is aimed at Catalan people in general, but especially youngsters. During the Mercè 2011 celebrations on September 24 and 25, from 11.00 to 19.00, there shall be a number of activities in the Salvador Espriu Gardens (Gràcia Gardens) in Barcelona, with workshops explaining how to eat better and do sport. During the last quarter of the year there shall also be conferences in university centres held by nutrition, sport and medicine experts, and also sports activities on the club grounds. 'We are what we do, we are what we eat' will tour 50 towns and cities in Catalonia, where a festival will be held in each to distribute 'healthy eating packs' and provide information of physical activity and good diets.
Averts featuring Piqué and Messi and website
'We are what we do, we are what we eat' has two special figureheads in Gerard Piqué and Leo Messi, who have allowed the campaign to use their images and have recorded an ad in which they explain the importance of healthy eating and sport. The website at www.somelquefem.cat contains information about healthy habits and educational materials.
'We are what we do...', four campaigns
'We are what we do...' is a programme promoted by the FC Barcelona Foundation this season that shall consist of four awareness campaigns, including the one being presented today. The following editions will work on respect for differences in youth sport, solidarity with those most in need and the integration of disability in sport.