Barça Foundation Space: a new space to show the social work done by the Club and to promote its values

FC Barcelona Foundation has a new physical space to show its social work in an area which is free to visit for members

From today onwards, the Camp Nou has a new exhibition space which aims to highlight the transformative power of sport through the work carried out by the FC Barcelona Foundation. The space harnesses new technologies including robots, 360º vision glasses, touch screens and more to show the methodologies, programmes and areas of work the Foundation uses to help children. This transforms Barça’s “more than a club” ethos into better opportunities for underprivileged children in Catalonia and around the world.

When the visitors enter the Barça Foundation Space they will meet a robot Dream-E, who will welcome them and briefly explain where they are, what they will do, and how they can interact with the space and the technology within. This humanoid robot from the Pepper series is one of the most technologically advanced in the world. It is currently used in Japan in various areas including the receptions at public centres and geriatric care. However, it is the first time it has been used in a Museum in our country and it has only been used in museums in London and Tokyo. Pepper is capable of interacting with people through language and its touch screen.

For a 360º world

In Probolinggo, there is a boy, who is missing an arm and lives on the island of Java in Indonesia. He loves playing football but can’t do so in the same conditions as the other children. In João, a boy who lives in Maré, one of the most dangerous favelas in Rio de Janeiro also loves football. Luckily, the Foundation is there to help them and to provide a programme against violence through the FutbolNet methodology. These are the real-life stories on display in the exhibition which explores the world through these children’s lives. The stories of six of the most representative beneficiaries of the Foundation’s projects from Brazil, Libya, Indonesia, Colombia and Catalonia are presented. The Foundation helps these children by developing programmes against youth violence; by promoting better schooling; and by reducing the inequality among young people from different backgrounds, conditions or abilities.

The space also offers the possibility of exploring the lives of the beneficiaries through VR 360º glasses in order to understand the obstacles they face and the opportunities the Foundation offers through its programmes.

Social challenges in the world and methodologies used

The second area of the space includes a treasure hunt where you can discover the main social problems that affect young people and children around the world. These problems establish a relation with the three strategic lines of the Foundation. The aim of the game is to locate the problems in the five continents and find out what the Foundation does to help solve them through their different programmes.

Football can be a tool for social intervention which helps resolve social conflicts through specific methodologies developed by the Foundation. A series of interactive screens with a retro aesthetic allow the visitor to become a Foundation educator and take decisions to help resolve problems concerning integration or the resolution of conflicts regularly put into practice in FutbolNet sessions.

Jordi Cardoner’s statements:

“For the first time the Foundation has a physical space of its own to be able to explain all of its work as it is important to get to know this intangible part of our Club. In this space, accompanied by the players, we speak about boys and girls, education, promoting social inclusion, and the fight against discrimination. Today is a day of hope as the challenge of giving the Foundation a physical space has been met.”

Mària Vallès’ statements:

“This space looks to bring the Foundation’s work closer to the members. It is very important to spread the message as it is something to be proud of. The space is open to everyone but is especially aimed at young people. For this reason, we have incorporated new technologies to listen to and experiment with our projects.”