Campaign| FC Barcelona

‘We are what we do...’ is a project set up by the FC Barcelona Foundation that will feature awareness campaigns related to different positive values, habits and behaviours that need to be encouraged in our society

'We are what we do, we are what we eat'

The first campaign in this programme seeks to raise awareness of and promote good habits among children in relation to healthy eating and exercise, using the examples of the first team players, the youngsters at the Masia and FCB veterans. The menus on offer to resident sportspeople at the Club will be used as a examples of what a good diet should be like. The project is benefitting from collaborations with the Fundació Alícia, the Fundació SHE, the Generalitat de Catalunya and different councils around Catalonia, including that of Barcelona.

'We are what we do, we are what we respect'

The aim of this campaign is to promote respect, tolerance and peaceful co-existence, especially among young people, based on different examples derived from sports and from football in particular. The campaign is supported by various audio-visual awareness documents, among others, interviews with students and technicians from the FCB School, ten clips with tips on promoting respect and harmony and a chat with the former Barcelona player, Lilian Thuram, on values and sport.

‘We are what we do, we are what we achieve’

The main aim of this third campaign is to raise the awareness of society about the situation of people with physical disabilities, to promote the role of the school as a space for normalization and equal opportunities for all, and to show that through the practice of physical activity you can create paths to knowledge, teaching and mutual learning. The Foundation has undertaken the project with the help of the Guttmann Institute and the International Olympic Committee and with the collaboration of various public and private entities.

More information at www.somelquefem.cat

The FC Barcelona Foundation and the Catalan College of Journalists have organised, since 2004, the Manuel Vázquez Montalbán International Award for Journalism, in the category of Sports Journalism, with the intention of permanently remembering the figure and work of journalists who make rigor, ethics, social commitment, and self-criticism a constant in their professional work

This award is to honor this aspect of Manuel Vázquez Montalbán, and stimulate journalistic creativity in the areas he cultivated faithfully with regard to civic values that permeate his work and especially his attitude to life.

The prize is worth 6,000 euros.

The winners in the Sports Journalism category of these awards were:

2004 Patrick Mignon
2005 Joaquim Maria Puyal
2006 Juan Villoro
2007 Simon Kuper
2008 Candido Cannavò
2009 Ramon Besa
2010 Eduardo Galeano
2011 Santiago Segurola

The FC Barcelona Foundation and the Food Bank Foundation work together to alleviate food deprivation in Catalonia

The results of this understanding have been to undertake various activities of collecting food, including the Campaign ‘Enviem la fam a la porra’ (‘Let’s send huger packing’).

This campaign stems from the sensitivity of the FC Barcelona Foundation with the problems that Catalan society faces. Catalonia has more than one million people living below the poverty line and the Food Bank has tripled their beneficiaries in recent years. This trend demonstrates the need to strengthen capabilities for collection and collaboration with this entity so it can continue its important social work.